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Ticketscene Blog

Ticketscene Blog is the official voice of Ticketscene Inc., Canada’s premier platform for events, event organizers, and promoters. Here, we deliver practical guidance on everything that makes events unforgettable. Have a question or comment? Send us an email at blog@ticketscene.ca.

event music strategy

  • Event Marketing

When to Drop New Music Before A Gig: Event Marketing Guide

Sam BennettMay 1, 2026May 7, 20260

The single most underrated lever in live‑event marketing is when to release music before a concert. It’s not just what you release, but…

Ticketscene Blog is the official voice of Ticketscene Inc., Canada’s premier platform for events, event organizers, and promoters. Here, we deliver practical guidance on everything that makes events unforgettable. Have a question or comment? Send us an email at blog@ticketscene.ca.

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