An Event Email Marketing Strategy for First-Time Ticket-Buyers
Someone just bought their first ticket to your event, and in that single moment you have something most marketing channels…
Event Marketing
How to Write A Press Release For Your Event That Gets Opened
Every week, a flood of event announcements lands in the inboxes of local reporters, entertainment editors, and lifestyle bloggers, and…
Your First Theatre Production: Proven Ways to Sell Tickets
So it’s your very first theatre production. You have a script, a cast, a rehearsal schedule, and a venue booked….
Dynamic Pricing: A Controversial Practice in Pricing Tickets
A fan opens a laptop the moment tickets go on sale, waits ninety minutes in a virtual queue, and finally…
How to Turn Event Video into Months of Marketing Content
Organizing an event takes significant time, budget, and effort. Between securing the venue, booking artists or speakers, coordinating vendors, and…
Versus: How You Can Use a Sports Rivalry to Help Sell More Tickets
A strong rivalry in hockey, football, baseball, basketball, or any other sport can turn an ordinary date on the calendar…
How to Grow Your Audience for An Event Series: Key Strategies
A series of events you host weekly, monthly, quarterly, or annually can build its audience of followers and ticket buyers…
When to Drop New Music Before A Gig: Event Marketing Guide
The single most underrated lever in live‑event marketing is when to release music before a concert. It’s not just what you release, but…
Hockey Ticket Sales: How to Sell More and Boost Attendance
If you want to know how to sell more hockey tickets, the answer has evolved far beyond billboards and box office…
2 for 1 Tickets: When to Offer Them
2 for 1 tickets or a ‘buy one, get one free ticket’ offer is an important event marketing strategy to…
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