ticket pricing strategy Archives

Ticket Fees: Should the Ticket Buyer or Promoter Pay the Cost?

Sam BennettMarch 22, 2026April 6, 20260

Here is a common Ticketmaster experience regarding how ticket fees impact the buyer experience. A fan clicks “buy” on your…

Alex MercerMarch 22, 2026April 6, 20260

2 for 1 tickets or a ‘buy one, get one free ticket’ offer is an important event marketing strategy to…

Sam BennettMarch 21, 2026April 3, 20260

You will always be at risk of failure if you do not have a strong event revenue model and/or event…