How Do You Set Ticket Prices: A Promoter’s Perspective
You’ve booked the talent, secured the venue, and locked in your date. Now comes the decision that will make or…
ticketing strategy
How to Turn Event Video into Months of Marketing Content
Organizing an event takes significant time, budget, and effort. Between securing the venue, booking artists or speakers, coordinating vendors, and…
2 for 1 Tickets: When to Offer Them
2 for 1 tickets or a ‘buy one, get one free ticket’ offer is an important event marketing strategy to…
Rural Event Venues: Why Organizers Are Leaving the City Behind
The rise of rural events and rural event venues demonstrate a growing trend of promoters and organizers choosing the countryside…
The First Coachella (1999): Lineup, History, and How the Festival Began
When people talk about the Coachella festival today, they think of a global brand: back‑to‑back weekends, livestream deals, influencer culture,…