Versus: How You Can Use a Sports Rivalry to Help Sell More Tickets
A strong rivalry in hockey, football, baseball, basketball, or any other sport can turn an ordinary date on the calendar…
live event marketing
Want to Become an Event Promoter? Here’s Where to Start
Turning a passion for events, especially if you love live music, festivals, corporate conferences, or community gatherings, into a profitable…
When to Drop New Music Before A Gig: Event Marketing Guide
The single most underrated lever in live‑event marketing is when to release music before a concert. It’s not just what you release, but…
Hockey Ticket Sales: How to Sell More and Boost Attendance
If you want to know how to sell more hockey tickets, the answer has evolved far beyond billboards and box office…
How to Choose A Descriptive and Recognizable Event Name
A strong event name is one of the highest‑leverage decisions you make as a planner, venue, promoter, or artist. Whether it’s a…
2 for 1 Tickets: When to Offer Them
2 for 1 tickets or a ‘buy one, get one free ticket’ offer is an important event marketing strategy to…