Versus: How You Can Use a Sports Rivalry to Help Sell More Tickets
A strong rivalry in hockey, football, baseball, basketball, or any other sport can turn an ordinary date on the calendar…
ticket sales strategy
How to Create and Organize A Music Festival: Your Guide to Profit
Music festivals can be incredibly rewarding businesses, but they are also some of the most complex live events to produce…
How to Choose A Descriptive and Recognizable Event Name
A strong event name is one of the highest‑leverage decisions you make as a planner, venue, promoter, or artist. Whether it’s a…
2 for 1 Tickets: When to Offer Them
2 for 1 tickets or a ‘buy one, get one free ticket’ offer is an important event marketing strategy to…