History of Austin City Limits Music Festival: Year-by-Year Event Analysis
Twenty-five years, one park, and a case study in how festivals scale, weather storms, and change hands. The Austin City…
festival marketing
History of Bonnaroo: Year-by-Year Event Analysis
Twenty-three years, one farm, and a masterclass in how festivals scale, stumble, and get sold. Bonnaroo is a four-day music…
History of Coachella: Year-by-Year Event Analysis
From a Ticketmaster boycott to a billion-dollar festival brand. Here we have the tale of Coachella. In 1993, a boycott…
History of Lollapalooza: Year-by-Year Event Analysis
Thirty-five years of continuous reinvention, one festival year at a time. This is the story of Lollapalooza. Lollapalooza began in…
How to Write A Press Release For Your Event That Gets Opened
Every week, a flood of event announcements lands in the inboxes of local reporters, entertainment editors, and lifestyle bloggers, and…
How We Can Promote Your Event at Ticketscene
Getting your event in front of the right audience is just as important as setting up your ticket sales. Ticketscene…
How to Choose A Descriptive and Recognizable Event Name
A strong event name is one of the highest‑leverage decisions you make as a planner, venue, promoter, or artist. Whether it’s a…