How to Set Up a Meet-and-Greet That Sells
For the fan, a meet-and-greet is the story they will tell for years. For the organizer, it is a product…
event marketing
Best Ticket Promotions for Events: Data-Backed Ways to Sell More Tickets
Live Nation closed 2025 with $25.2 billion in revenue and 346 million fee-bearing tickets. Behind numbers that large sits a…
History of Bonnaroo: Year-by-Year Event Analysis
Twenty-three years, one farm, and a masterclass in how festivals scale, stumble, and get sold. Bonnaroo is a four-day music…
Your Guide to Organizing A Community Event
Picture a Saturday morning when a quiet stretch of sidewalk turns into a farmers market, a park fills with folding…
An Event Email Marketing Strategy for First-Time Ticket-Buyers
Someone just bought their first ticket to your event, and in that single moment you have something most marketing channels…
Pay-What-You-Can Ticket Pricing Models: How It Works
Ticket prices are climbing faster than almost anything else in live entertainment. The average ticket cost for a top touring…
How to Write A Press Release For Your Event That Gets Opened
Every week, a flood of event announcements lands in the inboxes of local reporters, entertainment editors, and lifestyle bloggers, and…
Why Hire A Photographer For Your Event?
Hiring a photographer for your event is one of the highest-leverage decisions an event organizer can make, because a professional…
Event Tickets: Should You Offer Refunds to Unhappy Ticket-Buyers?
A ticket buyer who feels trapped by your refund policy doesn’t walk away quietly. They leave a review, post a…
Dynamic Pricing: A Controversial Practice in Pricing Tickets
A fan opens a laptop the moment tickets go on sale, waits ninety minutes in a virtual queue, and finally…