What to Expect When You Launch a Live Music Bar: Your Opening Day
September 2025, 486 Spadina Avenue. The room at the corner of Spadina and College had hosted live music for more…
ticket sales
How Hard Is It to Run a Comedy Club?
Stand-up comedy is having its best commercial run in decades. Comedians performed for 12.3 million fans in 2025, and events…
How to Set Up a Meet-and-Greet That Sells
For the fan, a meet-and-greet is the story they will tell for years. For the organizer, it is a product…
Investing In A Music Venue: An Entrepreneur’s Perspective on Profit
Investing in a music venue is one of the most emotionally rewarding and financially unforgiving bets in the live events…
History of Bonnaroo: Year-by-Year Event Analysis
Twenty-three years, one farm, and a masterclass in how festivals scale, stumble, and get sold. Bonnaroo is a four-day music…
An Event Email Marketing Strategy for First-Time Ticket-Buyers
Someone just bought their first ticket to your event, and in that single moment you have something most marketing channels…
Pay-What-You-Can Ticket Pricing Models: How It Works
Ticket prices are climbing faster than almost anything else in live entertainment. The average ticket cost for a top touring…
How to Write A Press Release For Your Event That Gets Opened
Every week, a flood of event announcements lands in the inboxes of local reporters, entertainment editors, and lifestyle bloggers, and…
Event Tickets: Should You Offer Refunds to Unhappy Ticket-Buyers?
A ticket buyer who feels trapped by your refund policy doesn’t walk away quietly. They leave a review, post a…
Dynamic Pricing: A Controversial Practice in Pricing Tickets
A fan opens a laptop the moment tickets go on sale, waits ninety minutes in a virtual queue, and finally…
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