A ticket is your primary sale for any event you create. But add-ons are where you can really boost your revenue and give your patrons an experience that is above the average. Whether it’s merchandise to remember the night by or a little something extra that makes your event feel special, add-ons are a great way to offer more without complicating your ticket types. Here’s what you can offer, and how to keep track of it all.
What is An Add-On?
An add-on is an extra that you offer to your ticket buyers in the process of them buying a ticket.
For example, during the ticket buying process, you may offer them event merchandise that they can purchase alongside their ticket, a camping spot so that they can camp out across a weekend while they attend your music festival, a meet-and-greet package to meet the event performer after the show, or a meal to enjoy during a corporate event. You set the price and the details of the add-on. They offer ticket buyers something extra in addition to a ticket that they can purchase and that you can reap revenues from.
The type of add-ons that make sense will depend on your event but the limits are endless.
- Merchandise, such as t-shirts, hoodies, hats, or tote bags
- Meet-and-greet passes
- Early entry or early access
- Parking passes
- Drink tickets or bar packages
- Professional photo packages
- Autographed memorabilia
- Swag bags or gift bags
- Printed programs or event guides
- Backstage tours
- Reserved tables or bottle service
- Workshop or masterclass sessions
- Meal or catering upgrades
- Wine, beer, or spirits tastings
- Charity donation add-ons
- Shuttle bus or transportation passes
- Livestream access or video recordings
This is just a starting point. If you have an idea for an add-on that isn’t on this list, chances are we can help you make it happen.
How Do I Set Up Add-Ons for My Event?
Add-ons aren’t something you can set up on your own through the event management page.
Since every add-on is a little different, our team sets these up for you directly. Just reach out to info@ticketscene.ca with what you have in mind, and we’ll get everything configured for your event.
My Event Has Addons. How Do I See the Current Addon Sales?
From the event management page, click Addons & Upgrades.
This will show you how your add-ons are selling alongside your regular tickets, so you can keep an eye on what’s popular.
Have Questions About Add-Ons for Your Event?
If you’d like to add merchandise, upgrades, or any other extras to your event, or you have questions about how add-ons work, reach out to the Ticketscene team at info@ticketscene.ca and we will be happy to help.
