Selling tickets is only half the story. Knowing who is actually buying them can help you market smarter, plan future events, and understand your audience on a deeper level. Fortunately, Ticketscene gives you a handful of tools for digging into exactly that, from where your patrons are located to whether they’re first-timers or returning ticket buyers. Here’s how you can learn more about who is buying ticket to your event.
What Is Statistics & Demographics?
From the event management page, click Statistics & Demographics.
This is where most of your patron insights live, all in one place. From here, you can view:
- A breakdown of all sales for your event
- A breakdown of patrons by country
- A breakdown of your top 30 cities
- A breakdown of your top 30 postal codes
- A breakdown of sales by gender
Together, these reports give you a clear picture of where your audience is coming from and who they are, which can be a big help when you’re deciding where to focus your next marketing push.
How Do I See a Breakdown of New vs Repeat Customers?
From the event management page, click New vs Repeat Customers.
This gives you a more detailed look at how many of your ticket buyers are new to your events versus how many have bought from you before, which is a great way to measure loyalty and see how well you’re growing your audience over time.
How Do I Get Patron Data for Everyone Who Bought Addons or Merchandise?
Some events, such as yours, may have add-ons and extras added to the event listing.
For example, a ticket buyer may also be able to purchase merchandise, a meet-and-greet, or another item or extra. These are called add-ons and can be customized for your event listing by contacting info@ticketscene.ca.
To see how add-ons and extras are selling, from the event management page, click Export Merchandise (CSV).
This downloads a spreadsheet with the patron data for everyone who purchased an addon or piece of merchandise for your event, so you can follow up, fulfill orders, or add them to your own records.
Have Questions About Your Patron Data?
If you need a hand finding any of these reports, or you have questions about what the data means, reach out to the Ticketscene team at info@ticketscene.ca and we will be happy to help.
